Launch pricing. £67 for the first 100 buyers, then £197.
For independent restaurant owners

Who's going to fix this if you don't?

Seven days a week. Fourteen-hour shifts. Margins that don't add up. Suppliers quietly owed money you don't quite have. You're doing the work of four people and paying yourself last. This is the point where operators either put a proper system in, or drift into eighteen months of slow decline without noticing.

This is the system.

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The pattern

Most restaurants don't fail. They fade.

Independent restaurants rarely collapse in dramatic events. They decline quietly, over twelve to eighteen months, while the owner works harder and harder to keep things stable. Covers feel normal. The food is still good. The team mostly shows up. From the outside, nothing looks wrong.

Inside, margins are eroding. Supplier balances are drifting up. Cash is tighter every month. The owner knows something is off but cannot pin it down, because the numbers are not in a form anyone can actually read. By the time the picture is clear, the runway is shorter than it should have been.

You are not failing because you are lazy or unlucky. You are running a complex business without a system. That is a fixable problem. But not indefinitely.

The gap is not effort. You are already giving the business everything you have. The gap is infrastructure. Weekly numbers you can trust. A menu you have actually engineered, not guessed. A cashflow forecast that tells you the cliff is coming, twelve weeks before you fall off it. Review generation running on autopilot. A 90-day plan, written down, reviewed weekly. Without this scaffolding, good operators still fail. With it, average operators thrive.

The decision

Fix the system now, or keep bleeding quietly.

Every week without a proper operating system is a week where money bleeds out in ways you cannot see. Decisions made on feel instead of numbers. A Tuesday that loses money you never calculated. A menu item carrying the business that you never thanked. A supplier overcharging you because no one was watching. It does not show up on a bill. It shows up in how you feel on a Sunday night.

This playbook is the system a consultant would build for you at thousands of pounds a day, written once, for every operator who will never pay those rates. The numbers, the menu, the team, the tables, the suppliers, the cash. Six working spreadsheets with 649 formulas. Nine playbooks with real scripts. A 57-page book you can read in one sitting and apply tomorrow.

Not a course. Not a theory. Not another book that sits unread. A system you use every week, that pays for itself in the first month.

Read it tonight. Use it tomorrow. The bleeding stops the day you put the system in.

What's included

What you get, in full.

01
The Book
Save My Restaurant, 57 pages
Fifteen chapters. Mindset, numbers, menus, filling tables, team, operations, finance, suppliers, 90-day plan, and how to use AI properly as an operator. Written for owners.
02
Six Spreadsheets
The Weekly Tools
Weekly P&L tracker with UK benchmarks. 13-week cashflow forecaster. Menu engineering tool. Labour rota optimiser. Supplier tracker. Outstanding payments tracker. 649 working formulas.
03
The SOP Pack
Ten one-page procedures
Opening. Closing. Complaints. Allergens. Cleaning. Cash. Bookings. Onboarding. Stocktake. H&S. Every shift, covered.
04
The 90-Day Planner
Twelve focused moves
One action each week. Three phases. See clearly. Fix basics. Build growth. Space to record what worked and what to carry forward.
05
Review Generation
From neglected to well-reviewed
The exact system. Scripts, tap-cards, staff incentive structure, response templates for good and bad reviews.
06
Competition Playbook
3,000 emails in two weeks
How to run a prize draw that generates thousands of emails and real bookings for around £800 in prize costs.
07
Pricing Your Offers
Every extra revenue stream, priced
UK pricing benchmarks for private dining, events, chef's table, corporate catering, takeaway, cooking classes, and supper clubs. The logic behind each one.
08
Email & SMS Sequences
Nine sequences for your own customers
Welcome, booking confirmation, no-show deposit, post-visit, birthday, win-back, private dining enquiry, event invitation, review request. Copy, customise, send.
09
Launch & Relaunch
Four complete launch checklists
New menu launch. Full rebrand. New opening or reopening. Pop-up or supper club. Every step, every week, every deadline, from brief to launch day.
The tools

Real tools. Real numbers.

Not empty templates. Working spreadsheets with UK benchmarks, formulas, and example data already in. You fill in the cream cells. The tools do the rest.

01
Weekly P&L Tracker
The Weekly P&L Tracker
Know your number by tomorrow.
02
13-Week Cashflow Forecaster
The 13-Week Cashflow Forecaster
See the cliff before you hit it.
03
Menu Engineering Tool
The Menu Engineering Tool
Find your stars. Kill your dogs.
04
Labour Rota Optimiser
The Labour Rota Optimiser
Stop paying for empty shifts.
05
Supplier Tracker
The Supplier Tracker
Never pay the lazy price again.
06
Outstanding Payments Tracker
The Outstanding Payments Tracker
Know who you owe, down to the penny.

Six working tools. 649 formulas. Open. Fill in. Learn something by tomorrow.

The playbook

Everything. For £67.

A UK brand agency recently quoted £50,000 for menus, brand work, and a website on a single independent site. This is the full operating system. Book, spreadsheets, playbooks, everything. The list price is £197. Until the first hundred sales, it's £67.

£67
£197  ·  Launch price for the first 100 buyers
One-time payment. Yours forever.
  • The book (PDF, 57 pages, designed)
  • Six working spreadsheets (XLSX)
  • Nine ready-to-use playbooks (PDF)
  • All future updates, free
  • Instant download, no subscription
Buy now — £67 →

30-day money-back guarantee. If the playbook does not earn itself back in the first month, email us. No forms, no survey. You keep the files.

Who this is for

If any of these sound like this week.

You do not need all four to recognise yourself. One is enough. The playbook is the same either way. The infrastructure you have been trying to build in your head, made real.

You might be

Busy but broke

Full most nights, team works hard, food is good. But every month end the money isn't there. You need to see what the numbers are actually doing and fix what's leaking.

You might be

Fighting for covers

Weeknights are dead. The weekend covers the week. You know the marketing isn't working but you don't know what to do instead. You need a system for filling tables without feeling fake.

You might be

Stretched on cashflow

Supplier balances are creeping up. VAT quarter is coming. You're playing payment roulette. You need the tools to see cash 13 weeks ahead and manage credit properly.

You might be

Profitable but guessing

Making money most months but couldn't tell me your food cost to two points, your best margin dish, or if Thursday earns its keep. You want the clarity to make better decisions.

Also for: newly-opened sites still finding their rhythm, operators running two or three sites who need better scaffolding. Not for: chains with finance teams, groups of ten plus sites, anyone looking for a get-rich-quick template.

A note on the industry

The hospitality advice industry isn't built for you.

There is a whole industry of consultancies, agencies, and advisors built around UK restaurants. Most of them do not want to work with you.

London consultancies charge £300 to £1,000 a day, with minimum engagements of £5,000. They work with chains, hotel groups, private equity, and investors. A UK-based coaching programme will ask for £1,500 a month to join a mastermind. An operations consultancy will take a £2,000 monthly retainer and send an analyst who has never run a kitchen.

And the brand agencies. One quoted this, unedited, for menu and brand work on a single independent site:

An email from a UK brand agency quoting £20,000 for brand refresh, £15,000 for menu design, and £15,000 for website redesign.
£50,000 total. For menus you can design in Canva on a Sunday afternoon.

None of this is built for the independent operator running one site, working seven days a week, pulling fourteen-hour shifts, paying themselves last. The numbers do not work. The value is not there. And the advice is often generic, recycled, or written for businesses ten times the size of yours.

This playbook exists because that gap should not exist. The same financial thinking, the same menu engineering, the same operational discipline that a £50,000 engagement would deliver, compressed into a book, six working spreadsheets, and a set of playbooks you can download tonight and use tomorrow.

You do not need a consultant. You need a system. This is the system.

One of the chapters

Including the one on social media.

Chapter 14

AI is the new calculator.

Every operator has heard of AI. Almost none are using it properly. Done right, it's the junior assistant you can't afford to hire. Drafting your social posts, answering reviews, writing supplier emails, analysing your competition, rewriting your menu descriptions. Not to replace your judgement. To give you four hours a week back.

01.

Local competitor analysis

A clearer picture of your local market in 30 minutes than most operators ever build.

02.

Menu description rewriting

Rewrite your whole menu in an afternoon. The kind of work £15,000 agencies charge for.

03.

Social media posts

A week of Instagram captions drafted in 30 minutes. Edit, schedule, done.

04.

Review responses

Polished, brand-consistent replies to one-star and five-star reviews. The emotional tax removed.

05.

Supplier and landlord emails

The difficult emails you have been avoiding. Drafted firm but not aggressive.

06.

Customer complaint handling

The response that keeps a complaint private. The second opinion you would pay a consultant for.

Copy-paste prompts included. Tool-agnostic principles. Operators who adopt AI properly in the next twelve months will be measurably faster, sharper, and more resilient than the ones who do not.

Why it works

A full system. Not just ideas.

i.

Written by operators

Not consultants, not journalists. People who have opened sites, closed sites, made payroll in tight months, and got restaurants to profitability on the other side. The advice is what actually worked, not what sounded good.

ii.

Tools you use tomorrow

Six working spreadsheets with 649 formulas. Nine playbooks with scripts, templates, and checklists. A 57-page book that ends every chapter with "what to do this week." Read it tonight, use it tomorrow.

iii.

Built for independents

Not for chains. For owners of one to five sites who wear every hat, work six days, and do not have an FD, an analyst, or a marketing team. The whole system is priced and paced for how you actually run the business.

Early feedback

From operators using it now.

Questions

Everything you need to know.

Who wrote this?

A working group of UK hospitality operators, finance specialists, and brand advisors. Most of us spend our days advising restaurant groups, hotel groups, and chains you'd recognise. Client agreements prevent us from naming individual contributors. The thinking, tools, and templates in the playbook are the same ones we apply to multi-site groups, written down for the independent operator who'll never have a £50,000 retainer.

Where do I start? Six spreadsheets feels like a lot.

Start with two: the Weekly P&L Tracker and the 13-Week Cashflow Forecaster. Use those for a month. You'll already have more financial clarity than most independent operators. The other four tools are there when you're ready.

Is this for a single site or a small group?

Both. The book and tools work for operators with one site up to five or six. Beyond that you'll need a finance team of your own.

Is it for my cuisine or restaurant type?

The tools and the principles work the same for fine dining, neighbourhood casual, pubs, cafes, and bars. Where they're weakest is quick-service chains, dark kitchens, and anything over five sites with dedicated finance. The numbers are UK hospitality averages, sterling throughout.

Do I need to be good with spreadsheets?

No. The spreadsheets have formulas built in. You fill in a few cream cells and the tool does the maths. If you can use email, you can use these.

Is £67 worth it?

The playbook is a 57-page book, six working spreadsheets, nine ready-to-use playbooks, and a 90-day operating plan. The alternative, in this industry, is a brand agency quoting £50,000 for menus and brand work, or a consultancy at £1,500 a day. The list price is £197. £67 is the launch price for the first 100 buyers. After that it goes back to £197 and stays there. If it does not earn itself back in your first month, we refund you.

What if it's not for me?

30-day money-back guarantee. Email us, no forms, no survey. You keep the files. We'd rather refund someone cleanly than argue.

Who's behind this

A working group of UK operators.

We're operators, finance people, and brand specialists. Most of us spend our days advising restaurant groups, hotel groups, and chains you'd recognise. Some of us run independent sites alongside that work.

We can't put our names to this. Client agreements prevent it, and frankly the day jobs pay too well to risk. But the gap between what large groups get for their money and what an independent can access has become absurd. A consultancy will charge £1,500 a day for thinking that takes us an hour. A brand agency will quote £50,000 for menu and brand work we'd do for a friend in a weekend.

This playbook is the work we couldn't justify giving away client by client, but felt the independent operator deserved access to. Same financial thinking. Same menu engineering. Same operational discipline. Compressed into a system you can download tonight and use tomorrow.

We don't take calls. We don't do site visits. We don't run a coaching programme. The playbook is the work.

The short version
  • 30+ years combined in UK hospitality
  • Operators, finance directors, brand consultants, ex-agency
  • Currently advising groups, hotels, and chains you'd recognise
  • Anonymous for professional reasons, not for theatre
  • Written for operators in the weeds, not consultants in suits
  • No podcast. No coaching. No upsell. Just the playbook.
Stop guessing

The next 90 days are happening either way.

The only question is what shape your restaurant is in at the end of them.

Get the playbook — £67 →